KCM Blog

How to Grade Your Listing

by Steve Harney on October 13, 2009 · 6 comments

in Pricing

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Why do so many listings NOT sell? I think it is time to grade our listings in several categories to determine if they are truly salable.
Here are the categories and possible grading criteria:

Access

A – lockbox
B – key
C – unlimited access without a formal appointment
D – unlimited access with a formal appointment
F – access limited to certain days or times

Condition

A – professionally staged
B – finish all work and stage house as agent suggests
C – paint and remove clutter
D – clean-up
F – leave as-is

Mortgage

A – owner financing
B – owner willing to consider several mortgage options (VA, FHA, etc.) and assists with points and closing costs
C – owner willing to consider several mortgage options (VA, FHA, etc.) and assists with points or closing costs
D – owner willing to consider several mortgage options (VA, FHA, etc.)
F – owner demands conventional deal with sizable down payment

Pricing

A – owner in Top 3 properties price wise (lowest to highest)
B – owner in Top 5 properties price wise
C – owner in Top 10 properties price wise
D – owner in Top 25 properties price wise
F – owner believes his property will sell for more than data shows

How do your listings ‘grade out’?

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{ 5 comments… read them below or add one }

Perry & Co. Real Estate Professionals October 13, 2009 at 1:11 pm

Thanks Steve!
This is a really well thought out real estate grading system. If it’s okay, I would like to share with all of our Denver agents here at Perry & Co?
Also our management team is really looking forward to your LeadingRE broker’s conference call at the end of the month.

Jon Larrance
(@perryandco)

Steve Harney October 13, 2009 at 1:30 pm

No problem!! Share it with all your agents. Talk to you later in the month.

Jay Spencer October 13, 2009 at 5:36 pm

Steve,
It is so simple…I plan to use this with all my clients (as third part validation). Thanks for your help.
j

Thomas McGiveron October 13, 2009 at 8:17 pm

I’m going to link to this via my website.

I tell ya – tough to keep up on the blogging at this point -

I’ve got writers block!!!! lol seriously…

Suzanne Dana October 14, 2009 at 8:46 am

This is such a great tool. Thank you for always “keeping us current” ;-)

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